Music: {allcanada} deadmau5 to go all the way live in Las Vegas

Sunday, January 1, 2012

{allcanada} deadmau5 to go all the way live in Las Vegas

http://i.usatoday.net/life/_photos/2011/12/28/deadmau5-to-go-all-the-way-live-in-Las-Vegas-62P5G87-x-large.jpg

For deadmau5, there's a world of difference between being a DJ and an electronic dance music (EDM) producer.

"If you want to be called an artist, then you should produce your own music," says the 30-year-old Canadian, whose real name is Joel Zimmerman. "EDM artists need to move away from being human iPods."

If there's any question by now, he prefers to be an electronic music artist. "If people come to a deadmau5 show, I want them to hear deadmau5 music. Just like if I go to a Motley Crue show, I don't want to hear them playing Warrant covers. An artist just can't aspire to being the world's greatest player of other people's music."

If that sounds a little demanding, deadmau5 has the clout to be. Las Vegas Mayor Carolyn Goodman has dubbed Jan. 2 "deadmau5 Day," which marks the beginning of the EDM star's exclusive partnership with Wynn Las Vegas. Zimmerman, wearing one of his signature mouseheads, will burrow in Sin City through 2012, playing at XS and Encore nightclubs for an as-yet-undetermined number of shows.

If he can continue to attract crowds at mainstream and larger venues (he's done stadium shows in San Diego and Toronto), he stands to be the new face of EDM.

"The thing about electronic music is that it's more about the music and production than the individual," says electronica pioneer Moby. "Generally, (EDM artists) are not the most distinctive-looking people. They're nerdy guys who like to make music on their computers. deadmau5 has that very distinctive mouse head. And his shows have a big production value."

He's also up for three Grammy Awards: dance/electronica album (4x4=12), dance recording (Raise Your Weapon, with Greta Svabo Bech) and remix (Foo Fighters' Rope). "I didn't even know that there were that many categories for EDM!" he says.

His nominations weren't the only surprise. "Boom! Five nominations for (EDM artist) Skrillex. His nominations are a win for us all."

More important, what will he wear on the red carpet? "A couple of years ago, I was nominated for a remix and wore a T-shirt that said, 'Your ad here,' " he says with a laugh. "I'm going to do something like that, fake ad, fake company kind of thing."

This summer, deadmau5 became the first EDM artist to headline an all-genre music festival when he topped the bill at Lollapalooza. 4x4=12 spent 54 weeks on Billboard's album chart and peaked at No. 2 on the dance/electronic chart, with 250,000 copies sold to date.

"EDM is the new pop music. It's not just landing on the map, it's developing and growing and being leached into the mainstream," he says. "But that's just how it goes. It's the circle of life. Just because EDM has become popular doesn't mean that it's going to suck, it just means more people are listening to it."