Legendary heavy metal rocker Ozzy Osbourne and teen heartthrob Justin Bieber appear in a Super Bowl TV commercial together for home electronics chain, Best Buy. The 30-spot — in which both Ozzy and Justin are dressed in futuristic-style black jumpsuits — aired for the first time during the third quarter of the game earlier today (Sunday, February 6). The commercial was shot last month and can be viewed below.
Best Buy's marketing supervisor said, "Justin Bieber is the biggest star out there, but that's not why he's in the spot. He symbolically represents something important to the brand message." That message will target a younger demographic, as Best Buy hopes to change its image and evolve as an Internet provider technology expert.
One insider estimates that Bieber made at least $1 million for the ad.
Best Buy's marketing supervisor said, "Justin Bieber is the biggest star out there, but that's not why he's in the spot. He symbolically represents something important to the brand message." That message will target a younger demographic, as Best Buy hopes to change its image and evolve as an Internet provider technology expert.
One insider estimates that Bieber made at least $1 million for the ad.
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